Wisconsin State Representative Dan LeMahieu was outraged when the University of Wisconsin-Madison 's University Health Center featured adds in two student newspapers suggesting that students consider receiving prescriptions for emergency contraception prior to leaving for spring break. The adds were not paid using taxpayer dollars. In response to the ads, Representative LeMahieu initiated drafting legislation that would ban any university health center from advertising or distributing emergency contraception, also called the morning-after pill. The bill was passed, making Wisconsin the first state in the country to move towards banning emergency contraception on all state college campuses.