Marketing Ethics Resources
See also resources for Business Ethics.
Marketing Associations and Information Centers:
American Marketing Association
This is the main association for professionals involved in the field of marketing. Site includes the AMA code of ethics, educational resources for marketing ethics, and a handful of cases. For more resources see AMA’s Legal and Ethical Aspects of Marketing page.Canadian Marketing Association
Largest marketing association in Canada. Includes cases, CMA’s code of ethics, a number of publications, and resources for marketing education.Federal Trade Commission News
The Federal Trade Commission maintains a newsroom for consumers and businesses with summaries of the FTC's latest reports and actions. This is a great place to look for new cases in business and marketing ethics.National Fraud Information Center
While this organization covers all forms of Internet and telemarketing fraud, it does include a number of good statistics and information about recent advertising scams. A good starting point for topics on false advertising.Social Marketing Institute
This institute uses commercial marketing concepts and tools in programs designed to influence individuals’ behavior to improve their well being and that of society. Web site shows examples of social marketing and includes a number of papers written by members of the institute.Word of Mouth Marketing Association
An association of corporations using word-of mouth advertising techniques. Page includes their Code of Ethics, Fundamental Principles, press releases, and a background paper on word of mouth marketing.
Cases:
American Marketing Association Cases
Real life cases collected by AMA. Covers topics of international marketing, branding, and new products.BusinessEthics.ca list of Business Ethics Cases
A list of links to sites containing cases.Direct Marketing Association Ethics Case Reports
Reports of real-life cases heard by the DMA Ethics Committee
Codes of Ethics
American Marketing Association Code of EthicsBetter Business Bureau Code of Ethics for Advertising
Business Marketing Association Code of Ethics
Canadian Marketing Association Code of Ethics
Journals
This is a selection of scholarly and trade journals, good for skimming through and finding topics, or finding general articles about ethics in marketing. For more journals, search through the Galvin Journal Holdings either for a specific journal title, or do a keyword search using "marketing," "ethics," "consumer psychology," or "consumer behavior." You can also skim thorough the A-Z list of journals available online.
Advertising Age, trade publication. Available through Galvin Journals Online.
Business Ethics, trade publication. CSEP holdings, Jan/Feb. 1997 (Vol. 11, No. 1)-present. Also through Galvin Journals Online.
Business Ethics Quarterly, academic journal. CSEP holdings, Jan 1991 (Vol. 1 No. 1-Spring/Summer 2004. Also through Galvin Journals Online .
Business & Professional Ethics Journal, academic journal. CSEP holdings, Fall 1981 (Vol. 1 No. 1&2) –Spring/Summer 2004 (Vol. 23, No. 1&2) Summer 2003 ( Vol. 11, No. 2)
Electronic Journal of Business Ethics and Organization Studies, academic journal. Full-text archive from 1996-present
Journal of Business Ethics, academic journal. Full-text at the Kluwer Journals Site. Kluwer Journals Site or through Galvin Journals Online.
Journal of Consumer Behavior, academic journal. Available through Galvin Journals Online
Journal of Consumer Psychology, academic journal. Available through Galvin Journals Online
Journal of Marketing, Highly academic journal, publishes doctoral dissertations. Useful for articles on highly specific topics rather then general topics on marketing and ethics. Published by American Marketing Association, available through Galvin Journals Online
Journal of Mass Media Ethics, academic journal. CSEP Holdings, Fall/Winter 1986 (Vol. 1, No. 1)— also available through Galvin Journals Online
Journal of Public Policy and Marketing, academic journal. Published by the American Marketing Association, available through Galvin Journals Online
Marketing Magazine, trade publication. Available through Galvin Journals Online
Professional Ethics, academic journal. CSEP holdings, Spring/Summer 1992 (Vol. 1 No. 1)-Summer 2003 (Vol. 11, No. 2)
Databases:
Galvin Library subscribes to a number of databases that can be useful in researching topics in marketing ethics. Oftentimes, a keyword search will turn up a number of helpful articles from academic journals, trade publications, and business periodicals.
Business Source Premier is a database of academic journals such as Business Ethics , trade publications such as the Journal of Marketing and Public Policy, country and industry reports, company profiles, and market research reports. Has advanced search capabilities and offers full-text for most articles.
JSTOR-The Scholarly Journal Archive covers a number of disciplines, including business, law, psychology, and public policy. Articles come mostly from academic journals such as the Journal of Consumer Research and the Journal of Consumer Psychology. Searches in this database will pull up articles in business and related disciplines.
Philosopher's Index is a collection of citations of philosophy articles. Contains many citations of articles discussing philosophical and ethical theories at work in many disciplines and situations, including issues of marketing ethics. Database marks which journal articles are held by IIT libraries.
Project Muse is a database of scholarly articles on from the humanities and social sciences. This database holds articles from a number of philosophy journals that often have articles relating to business and marketing ethics. Full-text provided by Paul V. Galvin Library
Galvin Library also has a list of business databases in their business subject guide.
Bibliography:
(entries with stars include cases)
*Annual Editions: Business Ethics 05/06. CSEP HF5387 .B874 2005
*Beauchamp, Tom L. and Norman E. Bowie. Ethical Theory and Business. 4th ed. 1993. [Ch. 7: Gathering, Concealing, and Gilding Information] CSEP HF5387 .E82 1993
Birsch, Douglas and John H. Fielder. Ed. The Ford Pinto Case: a study in applied ethics, business and technology. Albany, NY: State University of New York Press, 1994. CSEP.HF5387.F671994
*Boatwright, John. Ethics and the Conduct of Business. 2nd ed. CSEP HF5387 .B6 1997
Bol, Jan Willem et al. (eds.) Readings in Marketing Ethics. Needham Heights, MA: Ginn Press, 1991. CSEP HF5387.R4 1991.
*DeGeorge, Richard T. Business Ethics. 4th (eds.) [Ch. 10: Marketing, Truth, & Advertising]
CSEP HF5387 .D38 1995---. The Ethics of Information Technology and Business. [especially useful discussion on privacy issues in marketing, see Ch. 2: Marketing, Privacy, and the Protection of Personal Information]. 2003. CSEP HF5387 .D383 2003
DesJardins, Joseph R. and John. McCall. Contemporary Issues in Business Ethics. Belmont, CA: Wadsworth, 1990.
*Donaldson, Thomas and Al Gini. Case Studies in Business Ethics. 3rd ed. [Ch. 2: Communication in Business: Truth-telling, Misinformation, and Lying.] CSEP HF 5387 .C36 1993
*Hartman, Laura Pincus. Perspectives in Business Ethics. 1998. [lots of cases, see esp. Ch. 9: Ethics and Sales/Marketing: The Value of Truth?] CSEP HF5387 .H3744 1998
*Harwood, Sterling. Business as Ethical and Business as Usual: Text, Readings and Cases. 1996. [Section B: Marketing and Morality] CSEP HF5387 .H377 1996
Jones, Donald G. (ed). Doing Ethics in Business: New Ventures in Management Development. 1982. [Ch. 9: Government Regulation vs. Self-Regulation of Marketing Ethics: A Cost-Benefit Approach”] CSEP.HF5387.D64 1982
*Kline, John. Ethics for International Business. [lots of global business ethics cases]
CSEP HF5387 .K578 2005Kotler, Philip, Ned Roberto and Nancy Lee. Social Marketing: improving the quality of life. Thousand Oaks, CA: Sage Publications, 2002. 2nd ed. (available though I-Share catalog)
Laczniak, Gene R. and Patrick E. Murphy (eds). Marketing Ethics: Guidelines for Managers.
DTC Stacks HF5415.122.M42 1985Murphy, Patrick E. et al. Ethical Marketing. Upper Saddle River, N.J. Pearson Prentice Hall, 2005. (Available through I-Share Catalogue)
*Newton, Lisa H. and David P. Schmidt. Wake-up Calls: Classic Cases in Business Ethics. 2nd ed. CSEP HF5387 .N48 2004
Last modified December 20, 2007 .
