Marketing Ethics

Authors: National Academy of Engineering, Online Ethics Center ; National Academy of Engineering, Online Ethics Center ; National Society of Professional Engineers, Board of Ethical Review
Publication Type: Case Study
Abstract: Two examples of advertising or gifts to potential and current clients are judged under the Code of Ethics. Includes references to the NSPE Code of Ethics, and a link to the original case brought before NSPE's Board of Ethical Review...
Year: 2006
URL: http://onlineethics.org/cms/14320.aspx

Authors: National Academy of Engineering, Online Ethics Center ; National Society of Professional Engineers, Board of Ethical Review
Publication Type: Case Study
Abstract: This case raises questions about what information is appropriate to include in a promotional letter. Includes references to the NSPE Code of Ethics, and a link to the original case brought before NSPE's Board of Ethical Review....
Year: 2006
URL: http://onlineethics.org/cms/14325.aspx

Authors: Silliman, Jessica
Publication Type: Case Study
Abstract: A producer must create an appealing trailer for a terrible movie. Is this an example of deceitful advertising?...
Year: 2007
URL: http://www.scu.edu/ethics/dialogue/candc/cases/deceitfulmovietrailor.html

Authors: Silliman, Jessica
Publication Type: Case Study
Abstract: An intern with a large radio corporation is asked to sell advertising time to businesses whose target customers do not match the audience of the radio station. She also disagrees with many other aspects of the company's questionable...
Year: 2007
URL: http://www.scu.edu/ethics/dialogue/candc/cases/controversial-advertising.html

Authors: Silliman, Jessica
Publication Type: Case Study
Abstract: A recently hired marketing representative in charge of email advertisements is told by her boss to begin send out advertisements under a fake email address. Is impersonation a viable marketing approach?...
Year: 2007
URL: http://www.scu.edu/ethics/dialogue/candc/cases/deceitful-spammer.html

Authors: Silliman, Jessica
Publication Type: Case Study
Abstract: A new employee in a company selling advertising packages convinces his company to chose customer service over selling inflated advertising packages to small businesses....
Year: 2007
URL: http://www.scu.edu/ethics/dialogue/candc/cases/aggressive-sales.html

Authors: Silliman, Jessica
Publication Type: Case Study
Abstract: A junior partner at a public relations firm has worked to plan a talent competition for a large-scale software company who hopes this event will attract media attention and give wide mention to its name. After the competition is com...
Year: 2007
URL: http://www.scu.edu/ethics/dialogue/candc/cases/customer-right.html

Publication Type: Case Study
Abstract: Direct to consumer advertising of prescription drugs has been increasing in the last few years. Some critics see that drug companies have a conflict of interest that keeps them from presenting unbiased information about their produc...
Year: 2008
URL: http://ethics.iit.edu/EEL/Case%2015.pdf

Authors: Althaus, Ruth Ann ; Bellon, Christina ; Skipper, Robert Boyd ; Connolly, Peggy ; Brinkman, Anthony
Publication Type: Case Study
Abstract: Redux Beverages has begun to manufacture and distribute a caffeinated energy drink called "Cocaine." Though the drink contains no actual cocaine, they use the allusion to the drug in the marketing of the drink. When some students f...
Year: 2008
URL: http://ethics.iit.edu/EEL/Case%2014.pdf

Publication Type: Case Study
Abstract: A device known as the ultrasonic teen deterrent offers the police and businesses an effective way to disperse groups of young people. It emits a high pitch sound that is only audible to those under the age of 25. Teens hearing this...
Year: 2008
URL: http://ethics.iit.edu/EEL/Mosquito%20Teen%20Deterrent.pdf

Authors: Carr, Sarah ; Dillard, Brenda ; Funke, Rhiannon Dodds ; Boxall, Susanna Flavia ; Diaz-Sprague, Raquel ; Carr, Edward ; Potthast, Adam ; Elliott, Deni ; Funke, Michael Brian ; Price, Connie
Publication Type: Case Study
Abstract: Shacqra Enterprises, a once failing clothier, has recently seen a massive increase in their clothing sales due to their new marketing strategy which seeks to get people talking about the adds by including shocking, sometimes offensi...
Year: 2009
URL: http://ethics.iit.edu/EEL/Shock%20Marketing.pdf

Authors: Leever, Martin ; Connolly, Peggy ; Skipper, Robert Boyd ; Althaus, Ruth Ann ; Brinkman, Anthony ; Bellon, Christina
Publication Type: Case Study
Abstract: The Pentagon has contracted with BeNow, a commercial direct marketing firm, to collect and analyze wide-ranging data from 30 million U.S. youth aged 16-25. Information includes includes names, addresses, phone numbers, grade point...
Year: 2007
URL: http://ethics.iit.edu/EEL/U.S.%20Military%20Recruitment%20Database.pdf

Authors: Diaz-Sprague, Raquel ; Jones, Jeremy ; Dodds, Rhainnon ; Russell, Terry ; Potthast, Adam ; Carr, Edward ; Dillard, Brenda ; Matalski, Mark ; Miller, Richard
Publication Type: Case Study
Abstract: Near the end of its fall season, a top executive from the popular reality television competition, Idol Starz, appeared on the Today Show and revealed that the program's contestants either advanced or were cut based on producers' dec...
Year: 2006
URL: http://ethics.iit.edu/EEL/No%20Real%20Votes%20on%20Reality%20Television%20Show.pdf

Authors: Carvajal, Doreen
Publication Type: Case Study
Abstract: As newspapers and broadcast stations scramble for new sources of advertising dollars, are old ethical standards getting lost in the shuffle?...
Year: 1991
URL: http://journalism.indiana.edu/resources/ethics/bottom-line-decisions/is-it-news-ad-or-infomercial/

Authors: Gross, David
Publication Type: Case Study
Abstract: When an editor of a newspaper aimed at a Jewish audience finds out that a Jewish company who advertises with his paper also runs ads in the Spotlight, in an anti-Semitic paper, he calls up the owner of the business and threatens to ...
Year: 1991
URL: http://journalism.indiana.edu/resources/ethics/sensitive-news-topics/not-the-straight-story/

Authors: Thorp, Bob
Publication Type: Case Study
Abstract: A commentator for CNN begins doing radio and television commercials. Critics say it is advertising news disguised as actual news. Should well-known journalists be in advertisements?...
Year: 1989
URL: http://journalism.indiana.edu/resources/ethics/workplace-issues/brewing-controversy/

Publication Type: Case Study
Abstract: Though the Arizona Daily Star newspaper usually sells classified adds for Mother's Day or Valentine's day to be purchased to honor loved ones, they drew the line at a "salute to military personnel" ad campaign, finding the mixture o...
Year: 9999
URL: http://journalism.indiana.edu/resources/ethics/military-issues/salute-to-military-ads-canceled/

Authors: Mintz, Steven M. ; Moffeit, Katherine S.
Publication Type: Journal Article
Secondary Title: Professional Ethics: A Multidisciplinary Journal
Abstract: This paper explores the implications for the professions of the US Supreme Court ruling on advertising and solicitation practices of lawyers and CPAs. Generally, the Court's position is that the free commercial speech rights of the ...
Year: 1994

Biblio - KBL781 - 2010-05-21 16:39

Authors: Wright, Dave
Publication Type: Case Study
Abstract: A small publication covering youth hockey in the Twin Cities area, and runs a picture on the front cover of two players battling over the puck. However, Christian Brothers, an advertiser of the publication, threatens to cancel their...
Year: 1990
URL: http://journalism.indiana.edu/resources/ethics/bottom-line-decisions/games-publishers-play/

Authors: Keeney, Jill Johnson
Publication Type: Case Study
Abstract: A television news story on colorectal cancer by WHAS-TV in Louisville Kentucky raised some questions when it told viewers to pick up a test kit and send it to the Humana Hospital University to get results. The story is likely to be...
Year: 1989
URL: http://journalism.indiana.edu/resources/ethics/bottom-line-decisions/public-service-or-news-mercials/

Authors: Prasad, Kiran
Publication Type: Journal Article
Secondary Title: Hastings Center Report
Abstract: Presents a case study on the problems of direct-to-consumer advertising related to genetic testing. Overstatement and misrepresentation; Omission; False expectations implied to consumers....
Year: 2001

Biblio - Anonymous - 2010-11-16 13:10

Authors: Applbaum, Kalman
Publication Type: Journal Article
Secondary Title: Hastings Center Report
Abstract: An essay is presented on the relationship between the decline in innovation in the pharmaceutical industry and the increase in marketing. An overview of precommercial planning and marketing is provided. The idea of integrating marke...
Year: 2009
DOI: 10.1353/hcr.0.0157

Authors: Robert Ladenson ; Cox-White, Becky ; Anestidou, Lida ; Leever, Martin ; Connolly, Peggy
Publication Type: Case Study
Abstract: As part of an aggressive marketing campaign, Eli-Lilly, the maker of Prosac, partnered with the drugstore chain Walgreens to send out a "Dear Patient" letters and a one-month sample of the drug. Though these samples were only suppo...
Year: 2003
URL: http://ethics.iit.edu/EEL/Drug%20Marketing%20and%20Privacy.pdf

Authors: Trussell, Cindy ; McCain, Elizabeth ; Grimnes, Karin
Publication Type: Case Study
Abstract: When "Jeff," a fictionalized drug representative, is placed on the Vioxx® account in 2001, he finds himself pulled between sales and science as he struggles to reconcile three original documents: a Merck marketing pamphlet, a graph ...
Year: 2007
URL: http://sciencecases.lib.buffalo.edu/cs/collection/detail.asp?case_id=207&id=207

Authors: Skipper, Robert Boyd ; Brinkman, Anthony ; Althaus, Ruth Ann ; Robert Ladenson ; Connolly, Peggy
Publication Type: Case Study
Abstract: A young woman starts conversations with individuals at a number of local coffee shops about a novel piece of technology she is using. She does not tell them that this is part of a marketing campaign. ...
Year: 2010
URL: http://ethics.iit.edu/EEL/Roach%20Baiting.pdf