Selling Sex?

TitleSelling Sex?
Publication TypeCase Study
Year of Publication2011
AuthorsFunke, RD, Potthast, A, Boxall, SF, Diaz-Sprague, R, Funke, MB, Myers, GA
Corporate AuthorsAssociation for Practical and Professional Ethics,
Date Published09/2011
PublisherAssociation for Practical and Professional Ethics
Publication Languageeng
Keywordsbusiness , BUSINESS ethics , marketing , Marketing Ethics
AbstractAmerican Apparel has been a prime target of criticism since the company launched in 1997. Many describe their advertisements and web site as "soft porn" and by many accounts, the company's sex-charged advertisements are a reflection of the company's internal atmosphere and the guiding force of the company founder and CEO, Dov Charney. Several former employees of Charney have objected to the sexualized culture at the company and have alleged that the company violates sexual harassment laws. Charney sees his company as confronting taboos against natural sexual expression. The company also has taken a stand on many controversial political issues, including avoiding sweatshop labor, paying its employees nearly twice the minimum wage, subsidizing health insurance and supporting immigration liberalization.
NotesCase Study prepared for the Association for Practical and Professional Ethics Intercollegiate Ethics Bowl Regional Competitions, 2011
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