Started as Customer: Confessions of a Business Ethics Teacher ( A Response to Hartman, Wolfe, and Werhane )

TitleStarted as Customer: Confessions of a Business Ethics Teacher ( A Response to Hartman, Wolfe, and Werhane )
Publication TypeJournal Article
Year of Publication2008
AuthorsKelley, S
JournalTeaching Ethics: The Journal of the Society for Ethics Across the Curriculum
Volume9
Issue1
Pagination135-141
PublisherSociety for Ethics Across the Curriculum
Publication Languageeng
ISSN Number15444031
Keywordsbusiness , BUSINESS ethics , Case Study Method , Instructional Methods
AbstractThis article, written as a response to the article, Teaching Ethics Through a Pedagogical Case Discussion: The McDonald's Case and Poverty Alleviation , and discusses how the McDonald's case described in that article is effective because it helps students develop a deep understanding of the challenges surrounding corporate responsibility, it provides them with tools for recognizing and responding to ethical issues, and it engages students at an individual level through analysis of positive and negative examples of business conduct.
URLhttp://www.uvu.edu/ethics/seac/RS-Kelley%20-%20Started%20as%20Customer.pdf
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