Subliminal Messages Not to Steal

TitleSubliminal Messages Not to Steal
Publication TypeCase Study
Year of Publication1995
AuthorsLadenson, R
Corporate Authorsof Center for the Study of Ethics in the Professions, IIT
Date Published04/1995
PublisherCenter for the Study of Ethics in the Professions, Illinois Institute of Technology
Publication Languageeng
Keywordsbusiness , BUSINESS ethics
AbstractSome department stores and supermarkets have inserted in their music and tracks the messages "Don't shoplift," or "Don't steal." Studies have shown that stores that use this device have a lower rate of shoplifting than comparable stores that do not use it. Is it ethical for stores to use subliminal messages to prevent shoplifting?
NotesCase study from the 1995 Intercollegiate Ethics Bowl. Copyright, Robert Ladenson, Center for the Study of Ethics in the Professions, Illinois Institute of Technology, 1995.
URLhttp://ethics.iit.edu/EEL/Subliminal.pdf
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