University teachers’ perceptions and evaluations of ethics instruction in the public relations curriculum

TitleUniversity teachers’ perceptions and evaluations of ethics instruction in the public relations curriculum
Publication TypeJournal Article
Year of Publication2010
AuthorsErzikova, E
JournalPublic Relations Review
Volume36
Issue3
Pagination316-318
Type of ArticleArticle
Publication Languageeng
ISSN Number03638111
Accession Number52224684
KeywordsAttitudes , business , COLLEGE , education , ethics , Evaluation of Instructional Methods , Internet , perception , professional , PUBLIC , Public Policy , Study , United
AbstractThis study examined the present state of teaching ethics in university public relations departments in the U.S. and abroad. The results of this online survey indicated that PR teachers perceived ethics instruction in PR education to be essential, and they believed in a close tie between general morality and professional ethics. However, the results also showed that the higher the participants’ academic rank, the less favorable attitude they held toward the value of ethics education to students.
NotesErzikova, Elina 1; Email Address: erzik1e@cmich.edu; Affiliation: 1: Department of Journalism, Central Michigan University, Moore 412, Mount Pleasant, MI 48859, United States; Source Info: Sep2010, Vol. 36 Issue 3, p316; Subject Term: PUBLIC relations; Subject Term: COLLEGE teachers; Subject Term: PERCEPTION; Subject Term: PROFESSIONAL ethics; Subject Term: EDUCATION -- Curricula; Subject Term: INTERNET surveys; Subject Term: ETHICS -- Study & teaching; Subject Term: STUDY & teaching; Subject Term: ATTITUDES; Subject Term: UNITED States; Number of Pages: 3p; Document Type: Article
DOI10.1016/j.pubrev.2010.05.001
Short TitleUniversity teachers’ perceptions and evaluations of ethics instruction in the public relations curriculum
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