Vioxx and the Merck Team Effort

TitleVioxx and the Merck Team Effort
Publication TypeCase Study
Year of Publication2009
AuthorsPresley, H
Corporate AuthorsKenan Institute for Ethics, Duke University,
Pagination22 p.
PublisherKenan Institute for Ethics, Duke University
Publication Languageeng
Keywordsbusiness , BUSINESS ethics , Consumer , Drug , FDA , marketing , Marketing Ethics , MEDICINE , Merck , MISSION , Pharmaceutical , product , Product and Consumer Safety , Regulation , Vioxx
AbstractThe pharmaceutical company Merck continued to market its popular prescription pain reliver, Vioxx, despite mounting concerns over its safety. This case study uses the Merck Vioxx episode to examine the coexistence of competing understandings of mission across organizational subdivisions and the difficulty of regulating drug safety in a market context.
Abbreviated Case NameVioxx and the Merck Team Effort
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