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Project (RED)


By KBL781 - Posted on 14 March 2011

TitleProject (RED)
Publication TypeCase Study
Year of Publication2008
AuthorsHanagan, Nora
Corporate AuthorsKenan Institute for Ethics, Duke University
Pagination3 p.
PublisherKenan Institute for Ethics, Duke University
Publication Languageeng
Keywordsbusiness , BUSINESS ethics , charity , hypocrisy , incentives , Integrity , moderate , moralist , philanthropy , profit , SOCIAL , Social Justice
Abstract

Product (RED) encourages private corporations to donate money to public health organizations in developing countries and has raised a great deal of money for Africa, yet the program is not without its critics.

URLClick here for the document
Abbreviated Case NameProject (red)
None
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