When Drug Sales and Science Collide

TitleWhen Drug Sales and Science Collide
Publication TypeCase Study
Year of Publication2007
AuthorsMcCain, E, Grimnes, K, Trussell, C
PublisherNational Center for Case Study Teaching in Science, University at Buffalo
Place Published12/2007
Publication Languageeng
KeywordsBIOETHICS , BIOLOGY , business , BUSINESS ethics , marketing , Marketing Ethics , MEDICINE , SCIENCE , Vioxx;
AbstractWhen "Jeff," a fictionalized drug representative, is placed on the Vioxx® account in 2001, he finds himself pulled between sales and science as he struggles to reconcile three original documents: a Merck marketing pamphlet, a graph from a scientific journal, and a confidential internal bulletin. As students work through the case, they must interpret scientific data, consider ethical issues related to the pharmaceutical industry, and learn why Vioxx, a wonder drug, was taken off the market. This interrupted case is appropriate for advanced high school students and first-year college science majors and non-majors.
NotesCase from the National Center for Case Study Teaching in Science, University of Buffalo. http://sciencecases.lib.buffalo.edu/cs/
URLhttp://sciencecases.lib.buffalo.edu/cs/collection/detail.asp?case_id=207&id=207
Home Web Sitehttp://sciencecases.lib.buffalo.edu/cs/
Abbreviated Case NameWhen Drug Sales and Science Collide
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