Drug Marketing and Privacy

TitleDrug Marketing and Privacy
Publication TypeCase Study
Year of Publication2003
AuthorsCox-White, B, Anestidou, L, Connolly, P, Ladenson, R, Leever, M
Pagination1 p.
PublisherAssociation for Practical and Professional Ethics
Publication Languageeng
Keywordsbusiness , marketing , Marketing Ethics , MEDICINE , Privacy , Privacy and Surveillance
AbstractAs part of an aggressive marketing campaign, Eli-Lilly, the maker of Prosac, partnered with the drugstore chain Walgreens to send out a "Dear Patient" letters and a one-month sample of the drug. Though these samples were only supposed to be sent out to patients with a current prescription, some mistakes occurred. When one woman received the sample in the mail, she sued Eli-Lilly and Walgreens for breech of privacy and improper medical practice.
NotesCase from the 2003 APPE National Ethics Bowl Championship. Copyright, Association for Practical and Professional Ethics, 2003. http://www.indiana.edu/~appe/ethicsbowl.html
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