Where ethics comes from and what to do about it

Argues that the practical difficulty with applying ethical theories to particular problems is that instead of paying attention to theories when they make moral decisions, people are guided by their ethical beliefs, which are primarily the result of cultural factors beyond their reach--factors subject to rational scrutiny and to change, but largely out of their control. The job of applied ethics; Choosing ethics; Moral concepts and disagreement; Pluralism and practical action.