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Reading between the Lines
| Title | Reading between the Lines |
| Publication Type | Journal Article |
| Year of Publication | 2001 |
| Authors | Prasad, Kiran |
| Journal | Hastings Center Report |
| Volume | 31 |
| Issue | 3 |
| Pagination | 33-35 |
| Publisher | Hastings Center |
| Type of Article | Case Study |
| Publication Language | eng |
| ISSN Number | 00930334 |
| Keywords | advertising , DECEPTIVE , GENETICS |
| Abstract | Presents a case study on the problems of direct-to-consumer advertising related to genetic testing. Overstatement and misrepresentation; Omission; False expectations implied to consumers. |
| Notes | Hastings Center ReportAccession Number: 4773766; Hull, Sara Chandros Prasad, Kiran; Source Info: May/Jun2001, Vol. 31 Issue 3, p33; Subject Term: ADVERTISING -- Medicine; Subject Term: GENETICS; Subject Term: DECEPTIVE advertising; Number of Pages: 3p; Document Type: Case Study; Full Text Word Count: 2282 |
