Reading between the Lines

TitleReading between the Lines
Publication TypeJournal Article
Year of Publication2001
AuthorsPrasad, K
JournalHastings Center Report
Volume31
Issue3
Pagination33-35
PublisherHastings Center
Type of ArticleCase Study
Publication Languageeng
ISSN Number00930334
Keywordsadvertising , DECEPTIVE , GENETICS
AbstractPresents a case study on the problems of direct-to-consumer advertising related to genetic testing. Overstatement and misrepresentation; Omission; False expectations implied to consumers.
NotesHastings Center ReportAccession Number: 4773766; Hull, Sara Chandros Prasad, Kiran; Source Info: May/Jun2001, Vol. 31 Issue 3, p33; Subject Term: ADVERTISING -- Medicine; Subject Term: GENETICS; Subject Term: DECEPTIVE advertising; Number of Pages: 3p; Document Type: Case Study; Full Text Word Count: 2282
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