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Reorienting Climate Change Communication for Effective Mitigation Forcing People to be Green or Fostering Grass-Roots Engagement?
|Title||Reorienting Climate Change Communication for Effective Mitigation Forcing People to be Green or Fostering Grass-Roots Engagement?|
|Publication Type||Journal Article|
|Year of Publication||2009|
|Authors||Ockwell, David, Whitmarsh Lorraine, and O'Neill Saffron|
|Type of Article||Article|
|Keywords||behavior , Climate , CLIMATIC , CLIMATOLOGY , COMMUNICATION , ENGINEERING , ENVIRONMENTAL , ENVIRONMENTALISM , GREEN , Legislation , low , POLITICAL , PUBLIC , Public Engagement and Science , Regulation , SCIENCE|
The article analyzes how communications about climate change could possibly be effective in getting people to accept regulation that forces green behavior, and also to stimulate grass-roots action through affective and rational engagement with climate change.
Ockwell, David Whitmarsh, Lorraine O'Neill, Saffron 1,2; Affiliation: 1: Tutor, University of East Anglia, Tyndall Centre for Climate Change Research 2: Research Fellow, Tyndall Centre for Climate Change Research; Source Info: Mar2009, Vol. 30 Issue 3, p305; Subject Term: CLIMATIC changes; Subject Term: CLIMATOLOGY; Subject Term: GREEN movement; Subject Term: POLITICAL ecology; Subject Term: ENVIRONMENTAL protection; Subject Term: ENVIRONMENTALISM; Author-Supplied Keyword: behavior change; Author-Supplied Keyword: climate change; Author-Supplied Keyword: communication; Author-Supplied Keyword: environmental policy; Author-Supplied Keyword: legislation; Author-Supplied Keyword: low carbon; Author-Supplied Keyword: public engagement; Author-Supplied Keyword: regulation; Number of Pages: 23p; Document Type: Article