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Public service...or"news-mercials" : The blending of television news and advertising
|Title||Public service...or"news-mercials" : The blending of television news and advertising|
|Publication Type||Case Study|
|Year of Publication||1989|
|Authors||Keeney, Jill Johnson|
|Publisher||Indiana University School of Journalism|
A television news story on colorectal cancer by WHAS-TV in Louisville Kentucky raised some questions when it told viewers to pick up a test kit and send it to the Humana Hospital University to get results. The story is likely to benefit the test kit manufacturers through an increase in sales, as well as the hospital in increased publicity and referrals. Is this story in the interest of public welfare or a kind of advertisement?
FineLine: The Newsletter On Journalism Ethics, vol. 1, no. 1(April 1989), p. 3.
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