Redux Beverages (Case 14)

TitleRedux Beverages (Case 14)
Publication TypeCase Study
Year of Publication2008
AuthorsConnolly, P, Althaus, RA, Bellon, C, Brinkman, A, Skipper, RB
PublisherAssociation for Practical and Professional Ethics
Publication Languageeng
AbstractRedux Beverages has begun to manufacture and distribute a caffeinated energy drink called "Cocaine." Though the drink contains no actual cocaine, they use the allusion to the drug in the marketing of the drink. When some students from Cleveland University in a Copyright, Patent and Trademark class file a trademark opposition against Redux and its name, calling it "immoral and scandalous," and deceptively misdirective," the U.S. Patent and Trademark Office turns down Redux's application for the trademarked name "Cocaine."
NotesCase from the 2008 Ethics Bowl National Championship. Association for Practical and Professional Ethics, 2008. http://www.indiana.edu/~appe/ethicsbowl.html
URLhttp://ethics.iit.edu/EEL/Case%2014.pdf
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