Shock Marketing

TitleShock Marketing
Publication TypeCase Study
Year of Publication2009
AuthorsFunke, RD, Dillard, B, Potthast, A, Boxall, SF, Carr, E, Carr, S, Diaz-Sprague, R, Elliott, D, Funke, MB, Price, C
PublisherAssociation for Practical and Professional Ethics
Publication Languageeng
AbstractShacqra Enterprises, a once failing clothier, has recently seen a massive increase in their clothing sales due to their new marketing strategy which seeks to get people talking about the adds by including shocking, sometimes offensive images and tag lines.
NotesCase Study from the 2009 National Ethics Bowl. Association for Practical and Professional Ethics, 2009 http://www.indiana.edu/~appe/ethicsbowl.html
URLhttp://ethics.iit.edu/EEL/Shock%20Marketing.pdf
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