Roach Baiting

TitleRoach Baiting
Publication TypeCase Study
Year of Publication2010
AuthorsConnolly, P, Althaus, RA, Brinkman, A, Ladenson, R, Skipper, RB
PublisherAssociation for Practical and Professional Ethics
Keywordsbusiness , marketing , Marketing Ethics
AbstractA young woman starts conversations with individuals at a number of local coffee shops about a novel piece of technology she is using. She does not tell them that this is part of a marketing campaign.
NotesCase Study prepared for the Association for Practical and Professional Ethics Intercollegiate Ethics Bowl National Championship, 2010
OEC Unique IdentifierAssociation for Practical and Professional Ethics, Ethics Bowl
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