Better Wrong Than Right (A) and (B) (Giving Voice to Values)

TitleBetter Wrong Than Right (A) and (B) (Giving Voice to Values)
Publication TypeCase Study
Year of Publication2009
AuthorsGentile, MC
PublisherAspen Institute ; Yale School of Management
Keywordsbusiness , data management
AbstractThese two case studies discusses a case where a Product Marketing Manager asks his research team to change their market research results to fit what the leaders of the company want to see, and the repercussions of this decision. This material is part of the Giving Voice to Values Curriculum (GVV) – a collaboration between The Aspen Institute and Yale School of Management.
OEC Unique IdentifierCase from the collection
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