You are hereBiblio / The Marketer's Dilemma
The Marketer's Dilemma
| Title | The Marketer's Dilemma |
| Publication Type | Case Study |
| Year of Publication | 2003 |
| Authors | University, Open |
| Publisher | Institute of Business Ethics |
| Keywords | competition , competition, , Confidentiality , duty , espionage , espionage, , INDUSTRIAL , of , unfair |
| Abstract | A marketing manager is offered inside information on a competitor’s marketing plans by a disgruntled employee. The mole however expects something in return. |
| URL | Click here for the document |
