The Intercollegiate Ethics Bowl: An Active Learning Experience

TitleThe Intercollegiate Ethics Bowl: An Active Learning Experience
Publication TypeJournal Article
Year of Publication2012
AuthorsMeyer, T
JournalMarketing Education Review
Volume22
Issue3
Pagination215-224
Date PublishedJan-10-2012
ISSN Number1052-8008
AbstractThis paper introduces the Intercollegiate Ethics Bowl (IEB) as a means of promoting active learning in the realm of marketing ethics. The cases discussed in the competition are based on current ethical issues and require students to provide a coherent analysis of what are generally complex, ambiguous, and highly viewpoint dependent issues. The goal is for students to approach the intellectual controversy in such a manner that they are able to arrive at the best reasoned judgment possible. Using an active learning technique consistent with constructive controversy theory, the generation of deliberate discourse is believed to enhance students' moral development.
URLhttp://www.tandfonline.com/doi/full/10.2753/MER1052-8008220302
DOI10.2753/MER1052-8008220302

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