Labels for Animal Husbandry Systems Meet Consumer Preferences: Results from a Meta-analysis of Consumer Studies

TitleLabels for Animal Husbandry Systems Meet Consumer Preferences: Results from a Meta-analysis of Consumer Studies
Publication TypeJournal Article
Year of Publication2016
AuthorsJanssen, M, Rödiger, M, Hamm, U
JournalJournal of Agricultural & Environmental Ethics
Date Published2016
Publication Languageeng
ISBN Number11877863
KeywordsANIMAL , Consumer , CONSUMERS' , Credence , Domestic , FOOD , Government , Label , Production , willingness , Willingness-to-pay
AbstractPolitical decision-makers in the European Union (EU) are currently discussing the introduction of a mandatory uniform labelling scheme for meat and milk that provides information on husbandry systems similar to the already existent labelling scheme in the EU egg market. The objective of this paper was to assess whether such information is relevant to consumers when buying meat and milk. The paper was based on a systematic synthesis of 53 scientific journal articles on empirical consumer studies. The review revealed that consumers perceived the aspects of outdoor access, stocking density and floor type as important factors influencing animal welfare. On average, consumers not only had a positive attitude towards more animal welfare-friendly husbandry systems with outdoor access and space allowance but were also willing to pay a price premium for products from such systems. All studies on consumer segmentation identified at least one consumer segment that placed great importance on animal welfare-friendly husbandry systems. Interestingly, many studies identified one or more other segments who still had a significant preference for animal welfare-friendly products even though other product attributes were more important to them. Based on the findings, the paper presents conclusions regarding the labelling of husbandry systems for meat and milk. 
NotesJanssen, Meike 1; Email Address:; Rödiger, Manika 1; Email Address:; Hamm, Ulrich 1; Email Address:; Affiliations: 1: Department of Agricultural and Food Marketing , University of Kassel , Steinstrasse 19 37213 Witzenhausen Germany; Issue Info: Dec2016, Vol. 29 Issue 6, p1071; Thesaurus Term: CONSUMERS' preferences; Thesaurus Term: CONSUMER behavior; Thesaurus Term: FOOD labeling; Thesaurus Term: GOVERNMENT policy; Thesaurus Term: WILLINGNESS to pay; Subject Term: DOMESTIC animals; Subject Term: ANIMAL welfare; Author-Supplied Keyword: Animal welfare; Author-Supplied Keyword: Credence good; Author-Supplied Keyword: Label; Author-Supplied Keyword: Production system; Author-Supplied Keyword: Willingness-to-pay; NAICS/Industry Codes: 411110 Live animal merchant wholesalers; Number of Pages: 30p; Document Type: Article