Photo Shop

TitlePhoto Shop
Publication TypeCase Study
Year of Publication2017
AuthorsSkipper, RB, Connolly, P, Althus, RA, Currie, RA, Malm, H
Date Published2017
PublisherAssociation for Practical and Professional Ethics
Publication Languageeng

Shortly after Michelle posted a darling picture of her baby Annabelle in cozy Fluffybug jammies on social media, she started receiving coupons for Fluffybug products. She didn’t think there was a connection between the coupons and the photo. She was shocked, however, to see the same photo in a Fluffybug advertisement a few months later. The photo was used without Michelle’s consent. In fact, she only found out when her sister showed her the advertisements and asked for the name of Annabelle’s agent. Fluffybug claims it was not required to get express consent because by tagging the picture as “Annabelle in her adorable Fluffybug jammies” Michelle had given implicit consent.

NotesCase from the 2017 International Ethics Bowl on February 26, 2017 in Dallas Texas This work is licensed under the Creative Commons Attribution-NonCommercialNoDerivatives 4.0 International License. To view a copy of this license, visit nd/4.0/. © 2016 Robert Skipper, Peggy Connolly, RuthAnn Althaus, Robert Currie, and Heidi Malm.