No Such Thing as Bad Publicity

TitleNo Such Thing as Bad Publicity
Publication TypeCase Study
Year of Publication2017
AuthorsSkipper, RB, Peggy, C, Althaus, RA, Malm, HM
PublisherAssociation for Practical and Professional Ethics
AbstractSilverlode, an online bookie service, does not talk about its product but goes to extreme lengths to make sure people remember its name, including paying wrestlers to wear temporary tattoos, paying the National Park Service to project the url of the company on the forehead of the sculpture of George Washington at night, and paying a woman pregnant with quadruplets to name them Silver, Lode,Dot, and Com.
NotesThis work is licensed under the Creative Commons Attribution-NonCommercialNoDerivatives 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc- nd/4.0/. © 2016 Robert Skipper, Peggy Connolly, RuthAnn Althaus, Robert Currie, and Heidi Malm.
URLhttp://ethics.iit.edu/eelibrary/NoSuchThingasBadPublicity.pdf

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