Perceptions of Climate Change Imagery: Evoked Salience and Self-Efficacy in Germany, Switzerland, and Austria

TitlePerceptions of Climate Change Imagery: Evoked Salience and Self-Efficacy in Germany, Switzerland, and Austria
Publication TypeJournal Article
Year of Publication2016
AuthorsMetag, J, Schäfer, MS, Füchslin, T, Barsuhn, T, von Königslöw, KKleinen-
JournalScience Communication
Volume38
Issue2
Pagination197-227
Date PublishedApril 1, 2016
Publication Languageeng
AbstractPrevalent in mass media worldwide, climate change imagery appears to be similar across countries. Replicating a study from the United States, United Kingdom, and Australia, we analyze whether these images are perceived in similar ways cross-nationally by studying Germany, Switzerland, and Austria. A total of 75 respondents sorted images with respect to their perceptions of salience and self-efficacy (Q method). They associated images of climate change impacts most strongly with salience, while they related imagery of renewable energies and mobility to self-efficacy. These findings suggest that perceptions of climate change visuals are largely consistent cross-culturally. They indicate that imagery that is frequently used in media is rarely associated with feelings of salience or self-efficacy.
URLhttp://scx.sagepub.com/cgi/content/abstract/38/2/197
DOI10.1177/1075547016635181

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