Ethical Issues in Neuromarketing: 'I Consume, Therefore I am!'

TitleEthical Issues in Neuromarketing: 'I Consume, Therefore I am!'
Publication TypeJournal Article
Year of Publication2015
AuthorsUlman, Y, Cakar, T, Yildiz, G
JournalScience & Engineering Ethics
Date Published2015
Publication Languageeng
ISBN Number13533452
KeywordsCommunity , EMORY , ethical , Human , Moral , NEUROMARKETING , neuroscience , Neurosciences , NEUROTECHNOLOGY , PUBLIC , Technological
AbstractNeuromarketing is a recent interdisciplinary field which crosses traditional boundaries between neuroscience, neuroeconomics and marketing research. Since this nascent field is primarily concerned with improving marketing strategies and promoting sales, there has been an increasing public aversion and protest against it. The pertaining ethical issues have been continuously attracting much attention, especially since the number of neuromarketing companies has exceeded 300 world-wide. This paper begins with a brief introduction to the field of neurotechnology by presenting its current capabilities and limitations. Then, it will focus on the ethical issues and debates most related with the recent applications of this technology. The French Parliament's revision of rules on bioethics in 2004 has an exemplary role in our discussion. A code has recently been declared by the Neuromarketing Science and Business Association. In this paper, it is argued that these technologies should be sufficiently discussed in public spheres and its use on humans should be fully carried out according to the ethical principles and legal regulations designed in line with human rights and human dignity. 
NotesUlman, Yesim 1; Email Address: Cakar, Tuna 2; Email Address: Yildiz, Gokcen; Email Address:; Affiliation: 1: Department of Medical History and Ethics, Acibadem University School of Medicine, Istanbul Turkey 2: Cognitive Sciences Program, Informatics Institute, Middle East Technical University, Cankaya-Ankara Turkey; Source Info: Oct2015, Vol. 21 Issue 5, p1271; Subject Term: NEUROMARKETING; Subject Term: NEUROSCIENCES; Subject Term: NEUROTECHNOLOGY (Bioengineering); Subject Term: TECHNOLOGICAL innovations; Subject Term: COMMUNITY involvement; Subject Term: MORAL & ethical aspects; Author-Supplied Keyword: Ethical issues; Author-Supplied Keyword: Human dignity; Author-Supplied Keyword: Neuromarketing; Author-Supplied Keyword: Neuroscience; Author-Supplied Keyword: Public engagement; Company/Entity: EMORY University; Number of Pages: 14p; Document Type: Article