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When journalists become flacks: Two views on what to do and when to do it

By KBL781 - Posted on 01 April 2010

TitleWhen journalists become flacks: Two views on what to do and when to do it
Publication TypeCase Study
Year of Publication1991
AuthorsWright, Nancy, and Van Hoesen John
PublisherIndiana University School of Journalism
Publication Languageeng
Abstract

Flak on flack: A recent New York Times profile of avowedly socialist Congressman Bernard Sanders (Independent-VT) characterized him as “a maverick . . . [and] the first genuinely Independent candidate . . . since 1950 . . .” But while Sanders was wowing Washington, he was also vexing Vermonters by appointing a veteran political reporter as his press secretary. Nothing new about that. Despite their traditionally adversarial stance, journalists and press agents operate from two sides of the same coin: information (as opposed to lobbying). But what if Sanders’s press secretary had begun working on his behalf while still wearing her journalist’s hat? A reporter who reluctantly suspected such a scenario discusses her struggle to get the facts — and get them printed. A managing editor considers events from his point of view and draws a few lessons from the exercise.

Notes

FineLine: The Newsletter On Journalism Ethics, vol. 3, no. 8 (September 1991), pp. 2-3, 8.

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