Smoke Signals

TitleSmoke Signals
Publication TypeCase Study
Year of Publication2012
AuthorsConnolly, P, Althaus, RA, Brinkman, A, Skipper, RB
Corporate AuthorsAssociation for Practical and Professional Ethics,
Date Published03/2012
PublisherAssociation for Practical and Professional Ethics
Publication Languageeng
Keywordsmarketing , Marketing Ethics , Public Policy , public safety
AbstractIn 2009, the Family Smoking Prevention and Tobacco Control Act became law. It requires, among other things, that cigarette packages have more explicit and dramatic health warnings, and display emphatic health warning messages and graphic, color images meant to discourage smoking. Critics claim the packaging insults and humiliates smokers and discriminates against them. Supporters of the Act claim that traditional warning labels on cigarette packages have been much too small to offset the emotional appeals and glamorization of smoking in advertising, and point to studies showing that more graphic warnings have proven more effective.
NotesCase study from the March 1, 2012 APPE Intercollegiate Ethics Bowl. Copyright, Association for Practical and Professional Ethics, 2012.
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