Revenue vs. Customer Satisfaction: A Case Study for Use in Teaching Engineering and Business Ethics

TitleRevenue vs. Customer Satisfaction: A Case Study for Use in Teaching Engineering and Business Ethics
Publication TypeCase Study
Year of Publication2008
AuthorsFotheringham, H
PublisherUniversity of Leeds, Inter-Disciplinary Ethics Applied Centre for Excellence in Teaching and Learning
AbstractA software architect working for a technology company must decide whether to work with another to work with another software company to deliver the best product possible to his client, or to do all of the work himself and make a larger profit for his company. This case study examines a dilemma between providing the best product for a customer and maximising profit for a company. It is aimed at students who have studied some ethics before and is a good introduction to ethical issues arising in business. The teaching format is 1- 2 hours, small group discussions.
URLhttp://www.engsc.ac.uk/downloads/scholarart/ethics/revenue-vs-customer-satisfaction.pdf
OEC Unique IdentifierEngineering Ethics Case Studies Database
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