Public Relations: Is the Customer Always Right?

TitlePublic Relations: Is the Customer Always Right?
Publication TypeCase Study
Year of Publication2007
AuthorsSilliman, J
PublisherSanta Clara University, Markkula Center for Applied Ethics
AbstractA junior partner at a public relations firm has worked to plan a talent competition for a large-scale software company who hopes this event will attract media attention and give wide mention to its name. After the competition is complete and the votes are coming in, the company asks the public relations representative to rig the competition so the more media-savvy competitor will win, thereby giving them better press coverage. What should she do?
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