Publication TypeCase Study
Year of Publication2013
AuthorsConnolly, P, Althaus, RA, Brinkman, A, Ross, J, Skipper, RB
Date Published01/2013
PublisherAssociation for Practical and Professional Ethics
KeywordsAnimal Research Subjects , business , MEDICINE , SCIENCE
AbstractPeople for the Ethical Treatment of Animals (PETA) is a non-profit organization that is an international voice for animal rights. The founder and guiding force behind PETA, Ingrid Newkirk,, has long used aggressive, attention-grabbing campaigns to bring the organization's message to the public. Some noteworthy campaigns have involved linking the treatment of animals to slavery, the Holocaust, and certain infamous serial killers. PETA volunteers have disrupted fashion shows and have dumped money soaked in fake blood on audiences at fur fairs. Another technique PETA has used to attract attention is sex. To protest the wearing of fur, they featured attractive models in the campagin "I'd Rather Go Nude Than Wear Fur." Some of these tactics have drawn criticism from various women's groups for objectifying women.
Notes© Association for Practical and Professional Ethics 2013 Case from the February 28, 2013 Intercollegiate Ethics Bowl
Full Text