News and a Profit-Driven Turn to Advertising

TitleNews and a Profit-Driven Turn to Advertising
Publication TypeCase Study
Year of Publication2007
AuthorsSilliman, J
PublisherSanta Clara University, Markkula Center for Applied Ethics
AbstractThis case study describes the dismay felt by the editor of a newspaper as she faces pressure by her newspaper's big investors to focus more on the profitability of the publication rather than quality journalism. Includes discussion questions.
URLhttp://www.scu.edu/ethics/dialogue/candc/cases/profit-driven.html
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