<?xml version="1.0" encoding="UTF-8"?><xml><records><record><source-app name="Biblio" version="6.x">Drupal-Biblio</source-app><rec-number>6697</rec-number><ref-type>Case Study </ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Cox-White, Becky</style></author><author><style face="normal" font="default" size="100%">Anestidou, Lida</style></author><author><style face="normal" font="default" size="100%">Connolly, Peggy</style></author><author><style face="normal" font="default" size="100%">Robert Ladenson</style></author><author><style face="normal" font="default" size="100%">Leever, Martin</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">Drug Marketing and Privacy</style></title></titles><keywords><keyword><style  face="normal" font="default" size="100%">business</style></keyword><keyword><style  face="normal" font="default" size="100%">marketing</style></keyword><keyword><style  face="normal" font="default" size="100%">Marketing Ethics</style></keyword><keyword><style  face="normal" font="default" size="100%">MEDICINE</style></keyword><keyword><style  face="normal" font="default" size="100%">Privacy</style></keyword><keyword><style  face="normal" font="default" size="100%">Privacy and Surveillance</style></keyword></keywords><taxonomies><taxonomy><style  face="normal" font="default" size="100%">Privacy and Surveillance </style></taxonomy><taxonomy><style  face="normal" font="default" size="100%">Marketing Ethics</style></taxonomy><taxonomy><style  face="normal" font="default" size="100%">Marketing</style></taxonomy><taxonomy><style  face="normal" font="default" size="100%">Business</style></taxonomy><taxonomy><style  face="normal" font="default" size="100%">Medicine</style></taxonomy></taxonomies><pubtype><style  face="normal" font="default" size="100%">Case Study </style></pubtype><audience-level><style  face="normal" font="default" size="100%">ug</style></audience-level><dates><year><style  face="normal" font="default" size="100%">2003</style></year></dates><urls><web-urls><url><style face="normal" font="default" size="100%">http://ethics.iit.edu/EEL/Drug%20Marketing%20and%20Privacy.pdf</style></url></web-urls></urls><publisher><style face="normal" font="default" size="100%">Association for Practical and Professional Ethics </style></publisher><pages><style face="normal" font="default" size="100%">1 p.</style></pages><language><style face="normal" font="default" size="100%">eng</style></language><abstract><style face="normal" font="default" size="100%">As part of an aggressive marketing campaign, Eli-Lilly, the maker of Prosac, partnered with the drugstore chain Walgreens to send out a &quot;Dear Patient&quot; letters and a one-month sample of the drug.  Though these samples were only supposed to be sent out to patients with a current prescription, some mistakes occurred. When one woman received the sample in the mail, she sued Eli-Lilly and Walgreens for breech of privacy and improper medical practice.</style></abstract><notes><style face="normal" font="default" size="100%">Case from the 2003 APPE National Ethics Bowl Championship. Copyright, Association for Practical and Professional Ethics, 2003. http://www.indiana.edu/~appe/ethicsbowl.html</style></notes></record></records></xml>