Deceitful Spammer or Marketing Genius ?

TitleDeceitful Spammer or Marketing Genius ?
Publication TypeCase Study
Year of Publication2007
AuthorsSilliman, J
PublisherSanta Clara University, Markkula Center for Applied Ethics
AbstractA recently hired marketing representative in charge of email advertisements is told by her boss to begin send out advertisements under a fake email address. Is impersonation a viable marketing approach?
URLhttp://www.scu.edu/ethics/dialogue/candc/cases/deceitful-spammer.html
Full Text

Discipline: 

Subject: 

Publication: