Deceitful Movie Trailers or Good Advertising?

TitleDeceitful Movie Trailers or Good Advertising?
Publication TypeCase Study
Year of Publication2007
AuthorsSilliman, J
PublisherSanta Clara University, Markkula Center for Applied Ethics
Keywordsmarketing , Marketing Ethics , Media Studies
AbstractA producer must create an appealing trailer for a terrible movie. Is this an example of deceitful advertising?
URLhttp://www.scu.edu/ethics/dialogue/candc/cases/deceitfulmovietrailor.html
Full Text

Discipline: 

Subject: 

Publication: