Considering Profits and Principles in Technology Adoption Decisions (A)

TitleConsidering Profits and Principles in Technology Adoption Decisions (A)
Publication TypeCase Study
Year of Publication2006
AuthorsByrne, K, Detert, J
Corporate AuthorsBusiness Roundtable Institute for Corporate Ethics,
Pagination3 p.
PublisherBusiness Roundtable Institute for Corporate Ethics
Publication Languageeng
Keywordsbusiness , BUSINESS ethics , ENVIRONMENTAL ethics
AbstractAs the chief executive of a privately held outdoor company, you are asked to make a decision about using a new odor-fighting technology in a number of your clothing lines. Your company has a reputation for its commitment to the environment, and have not adopted earlier versions of this technology because of its known harmful effects on the environment. However, the company that has created this new odor-fighting technology has effectively addressed the most serious environmental impacts, and your marketing department is pressing you to adopt this technology to help you regain some of your lagging market share. However, the long-term environmental effects of this new technology are still not known. What do you do?
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