Catchy Title or Needless Deception?

TitleCatchy Title or Needless Deception?
Publication TypeCase Study
Year of Publication2007
AuthorsSilliman, J
PublisherSanta Clara University, Markkula Center for Applied Ethics
AbstractA journalist must decide when a promotion for a story is misleading. Includes discussion questions.
URLhttp://www.scu.edu/ethics/dialogue/candc/cases/catchytitle.html
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