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The Case of Green Gardens


By KBL781 - Posted on 29 October 2009

TitleThe Case of Green Gardens
Publication TypeCase Study
Year of Publication2009
AuthorsBaker, Gregory A., and Hanson Kirk O.
PublisherMarkkula Center for Applied Ethics
Keywordsbusiness , COMMUNICATION , communication, , crisis , ethics , Ethics, , management , Management, , spinach
Abstract

The case describes the 2006 E. coli outbreak in the California spinach industry. The case unfolds over a period of about one month, with four separate eventful days described in detail. At the end of the narrative for each day, the reader is asked to decide how he or she would respond to the events and justify his or her decision.

Notes

International Food and Agribusiness Management Review. Vol. 12, Issue 1, 2009

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International Food and Agribusiness Management Review. Vol. 12, Issue 1, 2009

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