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2009
Reorienting Climate Change Communication for Effective Mitigation Forcing People to be Green or Fostering Grass-Roots Engagement?, Ockwell, David, Whitmarsh Lorraine, and O'Neill Saffron , Science Communication, Volume 30, Issue 3, p.305-327, (2009) Abstract

Ockwell, David Whitmarsh, Lorraine O'Neill, Saffron 1,2; Affiliation: 1: Tutor, University of East Anglia, Tyndall Centre for Climate Change Research 2: Research Fellow, Tyndall Centre for Climate Change Research; Source Info: Mar2009, Vol. 30 Issue 3, p305; Subject Term: CLIMATIC changes; Subject Term: CLIMATOLOGY; Subject Term: GREEN movement; Subject Term: POLITICAL ecology; Subject Term: ENVIRONMENTAL protection; Subject Term: ENVIRONMENTALISM; Author-Supplied Keyword: behavior change; Author-Supplied Keyword: climate change; Author-Supplied Keyword: communication; Author-Supplied Keyword: environmental policy; Author-Supplied Keyword: legislation; Author-Supplied Keyword: low carbon; Author-Supplied Keyword: public engagement; Author-Supplied Keyword: regulation; Number of Pages: 23p; Document Type: Article