Standards of Practice for Business Papers (1916)

Organization: 

American Business Papers Incorporated

Source: 

CSEP Library

Date Approved: 

1916

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Standards of Practice for Business Papers

Standards of Practice for Business Papers

 Adopted by American Business Papers, incorporated. in 1916

 

The publisher of a business paper should dedicate his beat efforts to the cause of business and social service. and to this end should pledge himself:

  • First: To consider first the interests of the subscriber.
  • Second: To subscribe to and work for truth and honesty in all departments.
  • Third: To eliminate, so far as possible, his personal opinions from his news columns,but ta be a leader of thought in his editorial columns and to make his criticisms constructive.
  • Fourth: To refuse to publish puffs, free reading notices, or paid write-ups; to keep his reading Murano independent of advertising considerations, and to measure all news by this standard: "is it real news?"
  • Fifth:To decline any advertisement which has a tendency to mislead or which does not confirm to business integrity.
  • Sixth: To solicit subscriptions and advertising solely on the merits of the publication.
  • Seventh To supply advertisers with full information regarding character and extent of circulation including detailed circulation statements, subject to proper and authentic verification.
  • Eighth: To cooperate with all organizations and individuals engaged in creative advertising work.
  • Ninth: To avoid unfair competition.
  • Tenth: To determine what is the highest and largest function of the field which he serves, and then to strive in every legitimate way to promote that function.