of Ethics Online Collection: None
SPECIALTY ADVERTISING PROFESSIONALS
SPECIALTY ADVERTISING ASSOCIATION INTERNATIONAL
Consider the business in which they are engaged worthy of their best efforts.
Regard their personal success as being closely related to the success of their customers.
Endeavor to seek perpetual self-development in the realization that continuing education is necessary to attaining greater understanding and ideas to apply to specific marketing problems if the high standards of their craft are to be maintained.
Endorse the proposition that, in order to live up to the high principles of integrity and image of excellence of this industry, specialty advertising programs must reflect good taste and judgment and the articles selected and supplied must be of superior craftsmanship.
Dedicate themselves to pursuing a fair and responsible course of conduct in all transactions with clients, customers, vendors, superiors, subordinates, fellow employees and competitors.
WE ARE SPECIALTY ADVERTISING PROFESSIONALS

