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The OAAA endorses this Code and encourages its members to operate in conformance with the following principles:

Respect the Environment*

We support billboards as a business use to be erected only in commercial and industrial areas.

We support new billboard locations in unzoned commercial and industrial areas only where there is business activity.

We seek to exclude new billboards on truly scenic segments of highways outside of commercial and industrial areas.

We are committed to using recyclable and recycled materials whenever possible.

We are committed to respectful control and maintenance of vegetation surrounding billboards.

Maintain a Good Working Relationship With Local Communities

We support the right to maintain lawfully erected billboards.

We support laws which assure just compensation for removal of legal billboards.

We believe that illegally erected billboards should be removed immediately and without compensation.
We encourage the responsible placement of billboards to meet changing community standards and business needs.

We are committed to providing value and service to advertisers in communities nationwide.

We are committed to maintaining and improving the quality and appearance of billboard structures and locations.

We encourage the use of new technologies to continuously improve the service we provide to advertisers and to continuously improve the information we provide to the public.

Provide an Effective, Attractive Product

We are committed to excellence in the advertising displays we exhibit because we provide the most public "art gallery" there is

Support Worthy Public

We are committed to providing public service messages to Causes promote worthy community causes.

Observe Highest Free Speech Standards

We advocate the increasing use of billboards for political, editorial, public service and other noncommercial messages.

We support the First Amendment right of advertisers to promote legal products and services.

We are committed to a program which establishes exclusionary zones that prohibit outdoor (and stationary out-of-home) advertisements of products illegal for sale to minors that are intended to be read from, or within 500 feet of, elementary and secondary schools, public playgrounds, and established places of worship.

We encourage the identification of all outdoor (and other stationary out-of-home) advertising displays within the exclusionary zone(s) by attaching the international children's symbol in a clearly visible location.

We support establishing reasonable limits on the total number of outdoor (and out-of-home) displays in a market that may carry messages about products that are illegal for sale to minors.

We seek to maintain broad diversification of customers that advertise in the outdoor (and out-of-home) medium.

We support the right to reject advertising that is misleading, offensive, or otherwise incompatible with individual community standards.