of Ethics Online Collection: None
Ethics and Discipline: Ethical Guidelines
The Institute has published these guidelines to assist members and to provide some tests which can be used to gauge the extent or otherwise of members’ ethical behaviour.
The Institute’s Code of Conduct is founded on three basic principles, namely:
* High standards of service to the client,
* Independence, objectivity and integrity,
* Responsibility to the profession.
This guidance describes two additional principles which should attach to an ethical decision, and sets out a number of questions designed to assist individual members to gain an objective insight to their quandary.
Basic Guidelines
A member should consider, with these guidelines, the interests of a wider number and range of ‘stakeholders’. ‘Stakeholders’ refer to those individuals or organisations who have an interest or stake in the situation. Stakeholders may include the general public and the national interest.
Two basic touchstones or tests to use are transparency and vulnerability.
* Transparency means the degree to which there is openness in the situation, that is, how much knowledge or information has been made available to the stakeholders. If there is not full and complete openness, the reason for such lack of transparency should be carefully examined by the member.
* Vulnerability refers to the extent to which each of the stakeholder’s interests are at risk as a result of the proposed action (or inaction). It may be that a client or a third party is vulnerable because of ignorance, incompetence or financial weakness. A member must give due weight to stakeholders’ interests before acting. However, the client comes first, and a member’s ethical concerns and any resulting actions must be explained to the client.
SOME QUESTIONS FOR TESTING POSSIBLE ETHICAL DILEMMAS
Below are some questions designed to assist individual members when considering an ethical problem. They are not equally applicable to every situation and discretion should be exercised in selecting those that are relevant.
The Background
It is important to try to place dilemmas in context, and the initial questions are designed to obtain facts about the situation.
1. Have you defined the circumstances accurately?
This means ‘pulling together’ the facts as objectively
as possible. It also means examining other issues which may
be less tangible and less easy to evaluate, such as the motives
or aims of stakeholders which may have a bearing on the influences
involved.
2. How did this situation occur?
Again, the circumstances surrounding the events leading up
to the present situation, need to be considered carefully.
This can be helpful in determining the motives of those involved.
3. What is your role in this situation?
Have you contributed to the circumstances wittingly or unwittingly?
What have you to gain - or lose? What do others in the situation
think is your role? Note that if you have a stake in the situation,
you are probably breaking the Code of Conduct.
4. How does your intention compare with the probable results?
The answer to this question may lay bare the real core of
the dilemma - how will you appear to your peers, the public,
and the other stakeholders? Should you be influenced by such
a consideration? Perhaps by the very act of your decision
becoming public the nature of the dilemma changes, and this
leads to another question:
5. Are you confident that your position is as valid over
a long period of time, as it seems now?
With the passage of time, the dilemma may disappear, or it
may be exacerbated. Perhaps the potential action (or inaction)
will add to the complexity or introduce new factors. Will
the solution still seem relevant?
6. Under what conditions would you allow exceptions to
your stand?
If you can arrive at an acceptable solution (in your judgment),
it may be that there can, and should, be exceptions. You
must
be careful about such a conclusion, since it is then a very
short step to justifying a self-serving decision, on the
basis
that you are the exception.
Up to this point you will be acting not unlike the way a professional management consultant should. Namely, independently and objectively establishing the facts of the situation and bringing to bear an informed and experienced judgment This process itself may bring a different perspective to the matter, which may result in the potential dilemma dissolving without further action. The very act of seeking objective facts may expose the core of the problem and thus its potential resolution. Some consultants may find that progressing each of these questions with a trusted colleague or associate may help to clarify the answers and make the action to be taken easier to identify.
However, the clearer understanding obtained as a result of your self-questioning may serve to heighten the dilemma and expose a difficult challenge. The following questions are suggested to help you formulate a solution.
Vulnerabilities
What options do you have? As an adviser?
It is important to attempt to see the situation as objectively
as possible. Yet this may be difficult since ethical dilemmas
by their nature are not normally publicised, and it is not
normally practical to talk the issue over with a third party.
Because you are probably the only one in possession of all
the facts and who understands that a dilemma exists, you are
almost certainly the only one who can understand what options
there are.
What opportunities do you have to discuss the issue with
a colleague or third party?
If you are a sole practitioner or part of a small firm you
can be more vulnerable than if you work in a larger firm.
If you have such opportunities, you can test your opinion
against a knowledgeable trusted colleague.
What are the consequences for each stakeholder of your
action - or equally important - inaction?
The consequences may be apparent but sometimes they are not
easy to design. There may be damaging consequences, no matter
what course of action is taken, and the dilemma rests in
making a decision which results in the least damage (at
least in
your judgment).
To whom and to what, do you give your loyalty as a person
and as a member of the organisation?
Often the dilemma is coloured, or at least tinged, with personal
and/or poor ‘client’ relationship. In business,
one must make decisions, which can affect careers, and which
can be seen to be disloyal or even hostile to a particular
superior. This may result in an uncomfortable working environment,
and could contribute to the nature of one’s decision.
Could your actions withstand cross-examination in court
by an eminent barrister?
This question is proposed as
the strictest of all public credibility tests
This second group of questions is aimed at helping individual members to formulate an objective understanding of their quandary and to understand where the vulnerabilities lie.
The next few questions are focused differently, and are concerned with transparency. If you feel uncomfortable about any of the answers, you should probe more deeply into the reason(s) for this.
Transparency
Can you discuss the problem with the client before you
make the decision?
The answer will indicate to what extent the principles of
transparency are present. If there are any circumstances existing
which make such a discussion unlikely, you need to consider
why this is so. Is it possible that such a discussion could
perhaps expose something with which you are uncomfortable
or even weaken you legal position?
Would you feel comfortable explaining your behaviour
to your family? Your friends? Your fellow workers?
The purpose of this question is to explore the degree of comfort
you have with your behaviour. If you feel uncomfortable with
the answer, you must seriously question your behaviour.
Would you feel comfortable if your actions were announced
on television or printed in a newspaper?
Although you may feel comfortable with handling your family
and friends, you may still be uncomfortable when faced with
the possibility of having to explain your actions in the media.
Does this have a bearing on your behaviour?
Would you feel confident that the action you propose
to take (or not to take) would be viewed as proper by your
peers?
While you may be confident that you can rationalise and explain
your actions to your family, your friends, the stakeholders
and to the media, what about your professional peers? They
are more likely to understand the issues involved and to be
able to form an informed point of view.
Conclusion
Members are responsible for their own action, and these testing questions are offered as guidance for members to help in forming their own opinion. The questions are not exhaustive or exclusive, and other questions may suggest themselves during the course of working through the process.

