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Source: CSEP Library
Date Approved:Undated
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DIRECT SELLING ASSOCIATION

The Standards that Ethical Independent Salepersons should follow

  • Offers should be clear, so that consumers may know exactly what is being offered and the extent of thecommitment they are considereing.

  • A description of the goods and quantity purchased, and the price and terms of payment should be clearly stated on the order form together with any addidtional charges.

  • Contracts or reciepts use should conform to applicable laws or regulations

  • Any gurarntee or warranty stated be the sales representatiive should be consistent with, and at least as protective as, that of the manufacturer or supplier a of the product sold.

  • Any description of after-sale service should be accurate and clear.

  • Any receipt or contract copy should show the name of the sales representative and his or her address or the name, address and telephone number of the firm whose product is sold.

  • All salespersons should immediately identify themselves to a prospective customer and should truthfully indicate the purpose of their approach to the consumer, identifying the company or product brands represented.

  • Salespersons should not create confustion in the mind of the consumer, abuse the trust of the consumer, nor exploit the lack of experience or knowledge of the consumer.

  • A salesperson should not imply that a prespective customer has been "specially selected" to receive some reputed benefit or that any offer is special or limited as to time when such is not the case.

  • Salespersons should respect the privacy of consumers by making every effort to make calls at a time that will suit their convenience and wishes. Selling contacts should not be intrusive and the ritght of the consumer to terminate sales interview should be scrupulously respected.

  • All references to testimonials and endorsements should be truthful, currently applicale and authorized by the person or organization giving same.

  • If product comparisons are made, they should be fiar and besed on facts which have been substantiated.

  • A salesperson should refrain for msisparagement of other products or firms.

  • A salesperson should not attempt to induce the consumer to cancel a contract he has made with another salesperson.

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