of Ethics Online Collection:Old Version
BUSINESS
ETHICS
(From A Code of Worldwide Business Conduct and Operating
Principles, Caterpillar Tractor Co.)
The company's most valuable asset is a reputation for integrity. If that becomes tarnished, customers, investors, suppliers, employees, and those who sell our products and services will seek affiliation with other, more attractive companies. We intend to hold to a single high standard of integrity everywhere. We will keep our word. We won't promise more than we can reasonably expect to deliver; nor will we make commitments we don't intend to keep.
In our advertising and other public communications, we will avoid not only untruths, but also exaggeration and overstatement.
Caterpillar employees shall not engage in activities that produce, or reasonably appear to produce, conflict between personal interests of an employee and interests of the company.
We seek long-lasting relationships - based on integrity - with all whose activities touch upon our own.
The ethical performance of the enterprise is the sum of the ethical performance of the men and women who work here. Thus, we are all expected to adhere to high standards of personal integrity. The end doesn't justify the means.
