Center for the Study of Ethics in the Professions at IIT

Every trade or technical journal should be a live newspaper. vigorously promoting the business interests of its readers and its advertisers.

Every business paper must justify its existence by the quality of its news and technical service.

Frankness and independence should dominate our editorial pages; all articles. or review& or contributions which are not strictly justified by their interest and value to readers, and all paid and conditional notices, should be rigidly excluded.

All circulation statements should be honest, and quality of circulation and editorial character should be the lending criteria of value.

Reprinted from Printers' Ink May 30, 1918.

Honesty should dominate our &dvertising pages; in justice to readers and fair trading advertisers. all announcements of a doubtful or misleading character ohm" be excluded.

Advertising space should be bought and sold on precisely the same basis " other commodities. ie. on value for money.

Cooperation is desirable with all interests which are concerned with the extension of business publicity, and with improving its Rower and efficiency.

By pledging ourselves to thew principles we am adopting a standard which is good. which is dignified, which is lasting. We am giving to our public the beat posBible assurance of honest and effective service.