of Ethics Online Collection: None
Better Business Bureau
Equality: We shall recognize the individual rights of all members of the community in accordance with the Canadian Charter of Rights and Freedoms, and display a fair sense of justice.
Truth: We shall make accurate claims to our customers, use only competent testimonials, and strive to be open about all aspects of the products or services we offer.
Honesty: We shall uphold the principle of fair play and be vigilant against conduct which has the intent, capability, or effect of being deceptive towards our customers.
Integrity: We shall not merely abide by the law in a technical way but will strive to serve our customers with honest values, avoiding all devices and schemes which prey on human ignorance or gullibility.
Co-operativeness: We shall support a healthy marketplace for all through cooperation with customer, other businesses, and every person who would benefit from an ethical, free-market system.
Self Regulation: We shall be self regulating, we will honour all commitments including any guarantees we offer, ensure that the normal use of our mechandise or services will not be hazardous to public health or safety, and seek to resolve, in a fair and expedituous manner, any disputes which may rise.

