of Ethics Online Collection:None
Standards of Practice for Bussiness Papers
Adopted by American Business Papers, incorporated. in 1916
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The publisher of a business paper should dedicate his beat efforts to the cause of business and social service. and to this end should pledge himself:
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First: To consider first the interests of the subscriber.
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Second: To subscribe to and work for truth and honesty in all departments.
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Third: To eliminate, so far as possible, his personal opinions from his news columns,but ta be a leader of thought in his editorial columns and to make his criticisms constructive.
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Fourth: To refuse to publish puffs, free reading notices, or paid write-ups; to keep his reading Murano independent of advertising considerations, and to measure all news by this standard: "is it real news? "
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Fifth:To decline any advertisement which has a tendency to mislead or which does not confirm to business integrity .
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Sixth: To solicit subscriptions and advertising solely on the merits of the publication.
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Seventh To supply advertisers with full information regarding character and extent of circulation including detailed circulation statements, subject to proper and authentic verification.
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Eighth: To cooperate with all organizations and individuals engaged in creative advertising work.
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Ninth: To avoid unfair competition.
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Tenth: To determine what is the highest and largest function of the field which he serves, and then to strive in every legitimate way to promote that function,

