Nanotechnology in Consumer Products

More and more consumer products are branded with the buzzword "nano" or "nanotechnology". Are these products part of a new emerging technology or just evidence of a sophisticated advertisement strategy such as the German product Magic Nano which caused breathing problems in some individuals but ultimately was found not to contain nanoparticles? In cases where the product does contain nanoparticles, does this new technology enhance the technology and does the consumer really benefit? The report focuses on consumer products emerging in various commercial sectors which claim to have nanotechnological products on the European market. Report found that while products labeled as "nano" do contain nanoparticles, only a handful of products containing nanoparticles use the "nano" brand in its marketing.