You are hereBiblio / Nano versus nano : the fight for public understanding of nanotechnology

Nano versus nano : the fight for public understanding of nanotechnology


By csep - Posted on 14 June 2010

TitleNano versus nano : the fight for public understanding of nanotechnology
Publication TypeMagazine Article
Year of Publication2009
AuthorsCarruthers, John Andrew
MagazineNANO Magazine
Volume14
Pagination41-42
Date Published10/2009
Publication LanguageEnglish
Abstract

The author discusses how marketing through broadcast, print and digital media helps shape public perception of nanotechnology, based not on the science of nanotechnology, but rather products and services that carry the word nano in their brand names. Specifically the article discusses how the Indian Car company Tata may have caused damage to the nano name by the criticism their cars received over the potential pollution they would cause. The author calls on scientists to take the lead in informing the public about the science of nanotechnology, and not the erroneous associations made by marketing campaigns.

URLhttp://www.nano.org.uk/news/articles/nov2009/nano-versus-nano.htm